China-Spain Strategic Consulting
We don't translate brands. We make them speak. two cultures
We support companies and institutions in operating between Spain and China with method, discretion, and bicultural sensitivity. Strategy, relationships, and execution with a real presence in both markets.
- Barcelona
- Madrid
- Beijing
- Tianjin
- Hangzhou
- Chengdu
- Shenzhen
- Shanghai
That's Ranging
The consultant who understands both sides and takes care of the "how"
Ranging combines what few consulting firms can offer: operational presence in both markets and the ability to activate corporate strategy and cultural projects under the same approach, with the same method and level of exigency.
Spain-China Real Specialization
Operational presence in both markets. Knowledge of cultures, channels, regulations, and stakeholders on both sides.
Faster decisions with less cultural friction.
The combination that almost no one has
Corporate strategy + intercultural branding + institutional relations + cultural programs.
Brand and agenda coherence, no loose ends.
Boutique model: customization and agility
Direct senior accompaniment. Tailored diagnosis, proposal, and execution.
Less intermediation, more precision.
Relational network as an advantage
Access to institutional and business networks in both markets. Real relationships, doors that open with judgment.
Useful conversations, not “list contacts.”.
Executive Reporting and Traceability
Clear KPIs, dashboards, learnings, and next steps per phase. Result: real visibility of progress and control of decisions.
Real visibility of progress and decision control.
Discretion and integrity
NDA when applicable, compliance, and institutional sensitivity.
Sustained confidence.
Clients in China and Spain
We work with those who understand that interculturality is not a detail: it's a competitive advantage.
Ranging is designed for teams with a real international vision: companies, institutions, and executives They seek a sustainable position, relationships, and business between Spain and China. Not for isolated tactical actions.
Spanish companies looking to grow in China
Entry, consolidation, or repositioning. Strategy, reputation, stakeholders, and activation through appropriate channels.
Chinese companies that want to establish in Spain or Europe
Soft landing, reputation, IR, and operational adaptation to the local market.
Public institutions and bodies
Tourism, culture, foreign trade, and internationalization. Implementing partner with network, method, and bicultural approach.
A CUSTOM CODE FOR EVERY SECTOR
When there is method, culture stops being a barrier and becomes a lever.
We adapt our method to each of the sectors we work with:
Between two cultures, method makes the difference.
Solutions
Two lines of work: with companies and with institutions. The same approach.
Working between Spain and China requires knowing both sides: Language is just the surface. Diagnosis, strategy, relationships, and execution must be aligned with both cultures.
Strategy, Reputation, and Relationships
Strategic Consulting and Business Services
For whom
Companies and institutions that want to position themselves, relate to, and influence the Chinese or Spanish market with rigor and discernment.
We work
Reputation and positioning, stakeholder agenda, entry/growth strategy, intercultural communication, and team preparation.
Results
Clear decisions. Well-built relationship. Executed with traceability.
Culture, alliances, and impact
Cultural Programs and Corporate Experiences
For whom
Companies and institutions that want to position themselves, relate to, and influence the Chinese or Spanish market with rigor and discernment.
We work
Conceptual design and cultural narrative, institutional and corporate alliances, end-to-end production and coordination, strategic visibility and continuity models.
Results
Experiences that are not consumed. They are remembered and build relationships.
Methodology
A process designed to turn strategy into measurable results
Every project starts with listening and ends with metrics. In between: rigor, customization, and senior guidance at every stage.
Lace meeting
Context, objectives, market, urgency, and constraints. We assess fit before proposing.
Diagnosis and scope
Challenges, opportunities, audiences, channels, cultural risks, and stakeholders.
Proposal and roadmap
Phases, deliverables, KPIs, and governance. Internally approvable roadmap ready for activation.
Executive Reporting
Metrics, learnings, adjustments, and next steps per sprint/phase.
Consolidation and continuity
Optimization, scaling, and new phases: retainer, program, or expansion.
Activation
Execution with direct support. Coordination of specialized partners when applicable.
Behind Ranging
A real bridge between two worlds, with skill and judgment.
Ranging was born from a realization: many companies and institutions get lost in cultural complexity not due to a lack of ambition, but due to a lack of a partner who truly know both sides and know how to translate that complexity into useful decisions and relationships.
Ramona Song and Linsey Wang, As friends since college, they solidified a shared purpose: to build sustainable bridges between Spain and China with commercial strength, human sensitivity, and professional rigor.
Ramona Song
Founder
Experience in media including Ogilvy and film production. Specialist in cultural communication and brand building between China and Europe. Brings strategic vision and narrative sensibility to generate long-term value and reduce cultural friction in stakeholder relationships.
Linsey Wang
Co-founder
Senior consultant in investment and financing for cross-border China-Spain operations (energy, infrastructure, technology, health, and cosmetics). Understands key decision-makers and institutional dynamics in both countries, leveraging this experience to build access, trust, and actionable agreements.
Customers
They already trust Ranging
Boutique consultancy specializing in Spain-China connections
We operate with an extended team of specialists in audiovisual production, research, intercultural training, and digital communication, coordinated under the same methodology and confidentiality standards.
Barcelona
Madrid
Beijing
Shanghai
Chengdu
Shenzhen
Tianjin
Hangzhou
Frequently Asked Questions
Everything you need to know before taking the first step
What types of companies and institutions work with Ranging?
Spanish companies with genuine ambition in China, Chinese companies seeking establishment or reputation in Spain or Europe, and institutions and organizations needing an executor partner with bicultural strategic capacity. The common profile: medium- and long-term vision, identified decision-makers, and a willingness to invest in the target market.
What sets Ranging apart from other consulting firms?
Our main differentiating value is direct access to institutional and business networks in both markets. Ranging has established relationships with key organizations, institutions, and decision-makers in Spain and China, which allows for shorter processes, streamlined procedures, and access where others cannot reach. This is complemented by deep specialization with a real operational presence in both markets, the ability to manage both corporate strategy and cultural programs through a single partner and using the same methodology, and a boutique model with direct senior involvement in every project.
How do you start a project with Ranging?
With a discovery meeting, no commitment. We listen to the context, the objective, and the constraints, and we evaluate together if there's a real fit before proposing anything. If there is, we develop a diagnosis and a proposal with clear phases, deliverables, and KPIs.
In which languages do you work?
In Spanish, English, and Mandarin Chinese. All executive materials can be delivered in the three languages, with real cultural adaptation. Our presence in Barcelona, Madrid, Beijing, Shanghai, Chengdu, Shenzhen, Tianjin, and Hangzhou ensures consistency in both markets.
How do you ensure confidentiality?
Confidentiality is a standard in all our projects. We sign NDAs when applicable and operate with a focus on compliance and integrity at all times.
Do you work with local partners in China and Spain?
Yes. We have a network of validated collaborators in both markets: legal, fiscal, production, research, PR, and training. We coordinate the extended team with the same methodology and reporting that we apply internally.
Do you accompany in face-to-face negotiations?
How do you manage cultural and reputational risks?
We anticipate sensitive sector and territorial issues, define positions and red lines, and establish protocols for prevention and response to critical situations. Reputational risk management is integrated into every phase.
How do you work with institutions while maintaining neutrality?
With an executor partner approach: traceability, compliance, institutional sensitivity, and measurable objectives. We prioritize legitimacy, continuity, and reputation.
What is the difference between translation and cultural adaptation?
Translation changes words. Adapting culture changes the fit: narrative, codes, channels, timing, interlocutors, and how trust is built.
Contact
Be present when it's time to be close. And available when it's time to decide.
If you're evaluating a project between Spain and China, let's talk. We'll assess together if there's a fit and explain exactly how we can help you.
- 666778899
- 666778899